I’m clearing up my “following” list on Twitter as part of my effort to develop a list of people that I see as thought leaders in specific areas who are worth following. I’m currently following just 56 people and through this process I’m hopeful I can whittle it down to a dozen or so in specific areas of interest. Paul Greenberg is my first choice in the area of CRM and SCRM.
Paul wrote CRM at the Speed of Light back in 2001 and it became known as the “Bible of the Industry”. This itself should make Paul worth following, but I would add that he is a very good writer and provides excellent commentary that is easy to read. For example in a recent blog entitled “The Naked Tweeter: Traditional v. Contemporary Channels of Influence or is it AND Contemporary….?” (http://the56group.typepad.com/pgreenblog/2010/08/the-naked-tweeter-traditional-v-contemporary-channels-of-influence-or-is-it-and-contemporary.html), Paul presents background on how he became a thought leader on CRM and the important role of both traditional and new social media.
In another blog on his web site, “Coolness AND Content – SCRM Goes Global in the Same Room” (http://the56group.typepad.com/pgreenblog/2010/07/coolness-and-content—scrm-goes-global-in-the-same-room.html) he has a podcast in which he presents how SCRM should fit into an organization’s strategy. His theme is first to define what your trying to accomplish by creating an online community and then develop a plan that accomplishes those goals. It’s one of the first descriptions about how SCRM fits that I’ve understood and got me thinking more about the subject.
In another blog he presents a list of people in various fields that he thinks are worth following in the area of CRM and SCRM “Following On More Than Friday: The Experts Worth Checking Out” (http://the56group.typepad.com/pgreenblog/2010/06/following-on-more-than-friday-the-experts-worth-checking-out.html).
Paul is definitely someone worth following. Here is what you need to know to follow Paul:
Twitter – @pgreenbe
Facebook – Paul Greenberg
LinkedIn – Paul Greenberg
Web Site – www.bptpartners.com
Blog Site -http://the56group.typepad.com/
Let me know if you think this is a valuable service and helps you define a set of useful people to follow on the social media of your choice. Also, if you think of someone I should add to the list let me know.
William A. Crowell
wcrowell@asuret.com
Twitter: billcio
Facebook: William A Crowell
LinkedIn: Bill Crowell
