As an economist, I’ve always understood that the value of Information Technology is derived from its ability to lower the cost of doing business. This increase in productivity of the firm’s resources can lead to greater volume of business and profitability.
This reality has been clearly demonstrated in my current venture working with a very talented group of individuals introducing a new service to the marketplace. The company is located in Boston and I’m living in Richmond, Va. Here are some of the technologies we are using to communicate, collaborate and conduct day to day activities:
• Go to Meeting – For meetings with prospects and demonstrate our services,
• TurboMeeting – An alternative to Go to Meeting that we use internally,
• Glance – Another screen sharing program,
• Skype – Conference calls and texting,
• Internet – Essential communication vehicle,
• Microsoft Office 2010 & Open Office – Document creation & editing,
• ACT – Contact management & Reporting,
• Social Media – Twitter, Facebook & LinkedIn for networking,
• Blogging – Spreading the word, and
• Phone – Some technologies last forever.
These technologies let us operate the business in a new virtual domain and there are very few if any drawbacks or missing capabilities. It’s truly amazing the number of cool tools that are available to conduct a business today and the costs are nominal.
William A. Crowell
Asuret, Inc.
